Building Product Strategy for Modern Times

Lightning Talk: Building Product Strategy for Modern Times

Presenter: Seema Bansal, Product Manager, Microsoft

Abstract:

As Product leaders, we have been there where the product team puts processes, roadmaps, and best practices in place for how to deliver products that users love. But at the same time, the product team gets pulled into different directions due to organizational changes or due to recent market competition developments. As product lead, when such changes happen, teams transact – how to ship in half the time, with a limited headcount, and across the breadth of platforms in a competitive market. This was the task at hand for Seema Bansal, when developing features for Microsoft Teams’ 300 million monthly active users, across Android, iOS, Mac, Windows, and web apps in 181 countries and 19 languages. In this talk, Seema Bansal, Product Manager at Microsoft, will share scalable strategies that can be adopted to design and launch features in record time with group intelligence, empathy and quick decision-making, while keeping user delight and company culture in focus. She’ll call out potential hurdles, pinpoint wasteful efforts that can be avoided, and approaches she took to maximize yield for her team. The session will cover examples from her product management career, including how she managed ever-changing user expectations during the pandemic and integration of large language models into the product. Attendees will gain insights into delivering features quickly without compromising on quality.

Presenter Bio:

Seema Bansal, PM Microsoft

Seema Bansal is a Microsoft Product Manager with over 8 years of international PM experience. She is currently building features for 300M users of Microsoft Teams. Before working on Teams, she was managing security product in Cloud and AI within Microsoft Azure. Her computer science engineering & visual design academic background matched with her entrepreneurial endeavors has framedhow she approaches building and scaling products. It’s through her empathy-driven product building approach, curiosity, and incredible mentors that have helped her grow into a seasoned product leader. See https://www.linkedin.com/in/seema-bansal/