Lightning Talk: Artificial Intelligence for Sales and Marketing
Presenter: Harshita Asnani, Applied Data Scientist, Amazon
Abstract:
Sales and Marketing are essential for success of every business, irrespective of size or industry. They are important for increasing revenue generation, lead generation, customer acquisition, product awareness etc. Artificial Intelligence can empower Sales and Marketing divisions activities by enabling pattern descriptions, better predictions, forecasts content generation etc. Through this talk we aim to introduce ways in which companies can leverage the power of Artificial Intelligence to improve Sales and Marketing activities.
Presenter Bio:
Harshita Asnani, Applied Data Scientist, Amazon
Harshita Asnani is an experienced Research Assistant and Software Development professional with a demonstrated history of working in the higher education industry and IT service provider industry. Skilled in R, Python (Programming Language), Data Modeling, Data Visualization, and Machine Learning. Strong research professional with a Master of Science – MS focused in Applied Data Science from Syracuse University.